5 Tips for Leveraging WhatsApp in Business
With over 1.5 billion active users monthly, WhatsApp has proved to be a convenient messaging platform for users.
What started as a medium of day-to-day communication has now become an important and useful channel for business communication. Today, WhatsApp is looked to as a channel for building faster connections with customers.
Why You Should Use WhatsApp For Your Business
Since WhatsApp was first introduced in 2009, as a day-to-day messaging platform, the tool has come a long way. Group calling, video calling, read receipts, status updates, etc. are now some of its valuable features that have helped businesses to create engaging user experiences.
In addition to interacting with customers, businesses can also leverage the tool to sort, automate, and quickly respond to messages. WhatsApp messaging should definitely be considered as one of the primary channels for engaging your customers.
5 Tips to Leverage WhatsApp in Business and Engage Customers
Once you’ve set up your WhatsApp business account there are a few things you can do to make it a better experience for both you and your customers.
1. Respond Promptly
No matter what channel you use to communicate with your customers, it is critical to be mindful of the response time. Whether your customer is asking a question, providing any feedback, filling out a review form, or asking about your product, responding to them immediately is what matters. Customers appreciate quick response times. In fact, it’s one of the best ways to create customer loyalty and satisfaction.
WhatsApp for business allows you to promptly respond to your customer queries by leveraging its automation features. You can set templatized ‘away’ messages or ‘greeting’ messages to respond to your customers. With this, ensure that every query you receive from a customer is answered on time.
2. Ensure Consistent Brand Experience
WhatsApp messaging ensures a consistent brand experience. Whether it is the message that you share or the logo that you present, giving your customers a consistent brand experience is important.
3. Optimize Your Business Profile
By creating your business profile on WhatsApp, your customers will be able to easily identify the business and have access to required information such as your website, products, services, hours of operation, etc.
4. Be Concise
Like other platforms, it’s important to be concise with your messaging and include customized short links. For most businesses, sending long messages with vague answers to questions won’t work. It could hinder your relationship with your customers.
5. Personalize Messages
Personalized text messages increase customer loyalty. Generic emails and messages are always ignored or sent to spam. Personalized messages will always give you a higher response rate. While addressing your customers through WhatsApp you can be friendly and unique and make them feel important and comfortable.
With WhatsApp’s capability to send GIFs, images, short videos, etc, your personal messages can be more targeted. By using the features provided, you can send personalized messages and leverage WhatsApp in business to its full potential.
Enhance Your WhatsApp Experience
It’s likely you are using multiple channels to connect with your customers. You might already be using Facebook Messenger and emails as part of your multichannel marketing strategy. Adopting WhatsApp can enhance your messaging experience and help you reach even more people via their preferred channel.
With so many benefits of WhatsApp messaging, you can definitely leverage it in your business and start talking with your customers seamlessly. WhatsApp can now be integrated with CRMs so you can seamlessly include this channel in your marketing campaigns and easily respond, all within the same platform as your other messages.