Text messaging and messaging through mobile apps have now surpassed emails and phone calls as the primary medium for personalized communication. Today, more than 5 billion people communicate with each other by sending text messages globally. With an open rate of 98%, compared to email at 15%, it is obvious that people prefer texting over…
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Text messaging is proving invaluable for organizations of all types as they enhance their contact tracing programs, an important part of reopening post-pandemic. Contact tracing can help monitor and prevent the spread of COVID-19, and it’s something consumers are asking for. Contact tracing ranked as the number two most important procedure consumers say they want…
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SMS-Magic Team | Apr 15, 2021 It’s true that Covid-19 accelerated the adoption of digital communications across industries. Businesses that had not yet invested in digital tools scrambled to figure out how to engage with their customers in non-traditional ways. And it’s likely that many companies felt overwhelmed by the task. Luckily, there are simple…
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While the internet opens up a whole new world of communication and social interaction, it comes with its drawbacks. Cyberbullying statistics from 2019, 2020 and even earlier prove this modern form of bullying is an unfortunate reality for many young people as they navigate life online. Social media pages and text messages provide a way…
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Texting isn’t just for friends and family anymore, it’s a powerful business tool. New research shows that 34% of businesses adopted the use of texting because of the pandemic and 77% saw such amazing results that they plan to continue using it post-COVID. More and more businesses are seeing the benefits of texting. Text messaging…
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It’s hard to find one area of our daily lives that the COVID-19 pandemic hasn’t altered (seriously, even toilet paper became a prized commodity), but after a year of living through a global pandemic it’s becoming more obvious what changes were quick fads (sourdough, anyone?) and what’s here to stay. This is vital information for…
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SMS-Magic Team | Apr 08, 2021 It would be an understatement to say the world changed drastically in 2020. Businesses who were not already using digital tools to connect with customers were forced to adopt new ways of communicating. If they ignored the need for new communication channels they would not survive. In order to…
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Digital tools have changed the way many industries do business, and real estate is no exception. Today, home buyers expect to receive a customized experience, similar to what big brands such as Uber, Amazon, and Airbnb offer. Whether it is for the application process, approval process, or for answering any questions, customers expect the communication…
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How and when you talk to your customers plays an important part in your business. Customers expect personalized and cohesive brand experiences across messaging channels. A bad communication experience will quickly send them looking to your competitors for their needs. By creating and implementing a multichannel messaging strategy, you’ll be able to ensure positive customer…
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With over 1.5 billion active users monthly, WhatsApp has proved to be a convenient messaging platform for users. What started as a medium of day-to-day communication has now become an important and useful channel for business communication. Today, WhatsApp is looked to as a channel for building faster connections with customers. Why You Should Use…
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In the past, multi-channel marketing was all about marketing through magazines, television ads, and newspapers with store promotions, billboards, direct mail initiatives, and telemarketing. But in today’s digital world multi-channel marketing efforts include channels such as podcasts, blogs, and videos which can be easily shared across various platforms, including messages, social media, emails, and websites.…
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Following what was a challenging year for many businesses, customer retention has arguably never been so important. A key component to driving customer retention and loyalty is the delivery of great customer service. Afterall, not only does a totally satisfied customer contribute 14 times more revenue than a somewhat dissatisfied customer, but according to the…
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URL shorteners may seem like a simple tool with little impact, but in reality, they can help you acquire new leads, create and promote brand awareness, stay ahead in the competition, and ultimately grow sales. When you plan to boost your business with social media marketing, it is all about connecting, engaging, and drawing an…
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Today, URL shortening is not a new concept to marketers and businesses. But using it the right way is something that you should master to get the best results. It is one thing to shorten the URLs and use them in your content and messages but it is a different thing to create branded and…
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If you own a business you might find yourself glued to certain metrics. How many people landed on your business page or website last month? How many of them were a direct link? How many of them came through a URL that was added to your message? How many people clicked on the URL that…
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Did you know that generally speaking most people receive on average just 178 SMS messages a month compared to an incredible 1,216 emails? Perhaps that’s one reason why the humble SMS has such a high open-rate at 95%. Over the past year, our mobile habits have changed fairly dramatically, in fact, 70% of smartphone users…
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Looking to grow your text list but not sure how? Using a classic marketing funnel to address your SMS needs could be the answer. Focusing on the different structural levels of the funnel will offer guidance as you boost your following, increase engagement and encourage your followers to take action. Interested in learning how to…
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So 2020, among many other things, is the year a large telecoms business (we can’t say who) managed to get Barack Obama to speak at one of their online events. And while politics to telecoms may seem quite a leap, this year has seen leaders all over the world harness the power of SMS, to…
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Businesses have long been searching for ways to segment their communications so only people who are nearby receive their marketing. You’ve probably heard the buzzword: location-based advertising. Not quite sure what location-based advertising is or how you’d make it work for you? Here’s everything you need to know about this savvy marketing technique, including simple…
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Whether it’s your first time sending SMS campaigns or you’re a seasoned professional, the only way you can see the value of your campaign is by tracking it and measuring its return on investment (ROI). Calculating the value of your SMS sends can help you make improvements going forwards, and can help you understand what…
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With more aeroplanes being grounded, an increasing and rapidly changing list of countries requiring isolation upon return, and many insurers no longer covering for pandemic related cancellations; unsurprisingly brits have been looking closer to home for their holidays. In June alone, staycations had risen by 127% and following the confirmation that we have entered the…
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Need to get the creativity flowing in your text message marketing strategy? Sometimes a boost to your brainstorming is the spark you need to create something amazing, which is why we’ve put together this list of text message templates and examples. They’re free. They’re simple. They’re from us to you — a gift that we…
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Building a better Shopify marketing plan requires a multi-pronged approach. There’s a lot of competition between ecommerce stores today and the divide between the winners and the losers is growing. If you’re looking to enhance your Shopify marketing strategy, chances are you’ve tried some form of social media, content marketing or email marketing — all…
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Marketing during and after the immediate coronavirus crisis, has been difficult to navigate. Rapidly changing consumer behaviour and government guidelines, presented marketers with some challenges. Be sensitive, but be funny. Reference the situation, but not too much. Show you care, but in a different way to every other brand already overcommunicating with their customers. In…
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Whether you need a copy of your text messages for legal purposes, business records or just for their sentimental value, the question of how to recover deleted text messages can send a panic through just about anyone when you start searching through your phone for a special text and realize it’s no longer there. While…
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The EU’s rules around data privacy state that data cannot be transferred out of the EU unless appropriate safeguards are in place. On 16th July 2020, the European Court of Justice ruled that the current safeguards around the transfer of data from EU countries to the US were not adequate; that citizens’ privacy was not…
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Unsurprisingly, the pandemic’s impact on the retail industry was swift and significant. Consumer behaviour literally changed overnight with the government implementation of lockdown, and even now stores have reopened, retailers have a lot of work to do to reclaim the revenue lost during lockdown. That being said, initial signs are positive, with the Office for…
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So, we’re going to talk about THE instagram post. You know the one, Tom Kerridge’s post addressed to no show restaurant customers. In the post he warns individuals that no-shows can potentially be putting peoples jobs more at risk, as hospitality businesses continue the road to recovery. Albeit a little less politely. Now, the Text…
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As the UK continues to ease lockdown restrictions and more businesses reopen, we’re finally starting to see what the post-Covid19 landscape looks like. However, with a u-shaped recovery predicted for the UK, we’re told to expect a lingering effect over the coming months, before trade returns to normal. During this time, it’s more important than…
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In an economy where many products and services have become a commodity, seamless engagement and frictionless experience is a valuable competitive advantage. Messaging platforms like text messaging, WhatsApp, and Facebook Messenger are helping companies create engaging conversations with their customers. Research is showing that customers enjoy chatting with businesses through these channels and even prefer…
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5g became a hot topic in 2020. The new technology has the potential to drastically upgrade the daily lives of people on a global scale, though some are convinced it comes with environmental and health consequences. So what is 5g, really? The most recent installment of a series of technology meant to better the delivery…
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