In an economy where many products and services have become a commodity, seamless engagement and frictionless experience is a valuable competitive advantage. Messaging platforms like text messaging, WhatsApp, and Facebook Messenger are helping companies create engaging conversations with their customers. Research is showing that customers enjoy chatting with businesses through these channels and even prefer…
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5g became a hot topic in 2020. The new technology has the potential to drastically upgrade the daily lives of people on a global scale, though some are convinced it comes with environmental and health consequences. So what is 5g, really? The most recent installment of a series of technology meant to better the delivery…
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Joshua Kwartler identified his law firm’s communications problem in one sentence, “People don’t answer their phones.” As chief operating officer for Kwartler Manus, a personal injury law firm based in Philadelphia, Kwartler’s job is to help the firm’s staff convert prospects into clients. Often, he said, when people are seeking representation because of an injury,…
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Think about how many ways you can put your company and its products and services in front of potential customers – direct mail, billboards, radio, television, phone calls, magazines, newspapers and email. Each one has positives and negatives, and you probably use a combination of channels to increase your chances of reaching your target audience.…
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One of our team members recently had carpet installed in her home. The new carpet is beautiful, but the installation experience was a nightmare. Her tale of woe included missed phone calls and lost emails while she was trying to schedule installation and a costly miscommunication on the day of installation. She had a really…
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Are you frustrated because your customers or clients or patients or applicants seem to be ignoring you? You’re not alone. Many different organizations – companies, healthcare systems, financial institutions, higher ed, just to name a few – need to communicate with the people they serve. But the people they serve aren’t responding to phone calls,…
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One of our team members gets really grumpy when she gets clobbered with bad customer service. It’s understandable; no one likes dealing with a company that can’t or won’t help its customers solve their problems. So we were surprised when she absolutely raved about an online retailer she used during the holidays last year. She…
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If you are reaching out to college students through their phones, your messages are likely to be welcomed and read. After all, industry research shows that 60 percent of text messages are read within five minutes of popping up. And delivering a targeted message can really boost your responses, particularly with adults under 35. Millennials…
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The challenges faced by the travel and tourism industry under the current restrictions have been significant, and are likely to resonate for years to come. Now more than ever, people are aching to get away from their everyday lives and head off on a much-deserved holiday. However, a recent survey by YouGov found that, while…
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Do you know what customers want from your company? And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else. Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands…
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